About
Global Executive Creative and Strategist
20+ years experience in brand building
Check out my book: www.the-neo-narratives.com
Biography
2017–today Global Executive Creative Director, Serviceplan.
2006–2025 Freelance Creative Strategist, Selected Projects.
2014–2016 Executive Creative Director, Serviceplan.
2013–2014 Creative Director, Serviceplan.
2006–2013 Freelance Creative.
2006–2012 Master of Cultural Studies.
2004–2006 Copywriter, Springer & Jacoby.
- 2025+Lidl (synchronized brand platform)
- 2025+Bitpanda (new brand narrative)
- 2024+AIDA (new brand narrative)
- 2022+Genesis (new product brand development)
- 2021+smart (brand relaunch Europe)
- 2021+Coway (brand launch Europe)
- 2020+General Motors (luxury brand platform China)
- 2018+Telekom (new brand narrative)
- 2019+BAYER (reputation management campaign)
- 2017+BMW (luxury brand platform)
- 2017+BMW Aftersales (brand narrative)
- 2017+Toyota (lifestyle brand evolution Saudi Arabia)
- 2017+Wiesmann (brand relaunch)
- 2015Saturn 365 Tage Tech-Talk (content platform)
- 2014+DZ BANK (consistent brand narrative evolution)
- 2014BMW 2 (product launch Germany)
- 2013+BMW i (product launch Germany)
- 2013+SKODA (brand sponsoring narrative)
- 2011+Clariant (new brand design and platform)
- 2010+Volkswagen Classic (brand introduction)
