WOLF-EIKE GALLE

2010+ Volkswagen Classic (brand introduction)

Project

Classic Volkswagens, from the Beetle to the Bus and the Golf, have millions of fans worldwide. Yet Volkswagen’s own offering for these cars was fragmented and barely known. The challenge was to introduce Volkswagen Classic as a brand that brings parts, service and heritage together.

Approach

A brand introduction that positions Volkswagen Classic as the official home for everyone who keeps classic Volkswagens alive. It connects genuine parts, specialized workshops and brand heritage under one roof, and speaks to fans with the same passion they have for their cars.

Result

Sub-brand launch 2010

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