WOLF-EIKE GALLE

2018+ Telekom (new brand narrative)

Project

With continuous growth in users and connectivity products, Telekom needed a new overarching brand narrative that goes beyond phone and mobile networks: independent of technology and product offerings, giving Telekom a strong reason to exist and clear relevance in society.

Approach

#dabei (“being part of it”) was created as a unifying narrative for the brand and all its products. A strong new brand narrative that gives Telekom a higher reason for being and a purpose in society: to ensure participation and the democratization of technology and connectivity.

Result

+27.9% brand value 2021 (Brand Finance)

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