WOLF-EIKE GALLE

2021+ Coway (brand launch Europe)

Project

After the Covid-19 pandemic, the growing public interest in clean air and wellbeing had to be channelled into products and features for clean air at home and in personal spaces. Coway launched its European operations with a strong focus on Amazon.

Approach

A brand launch that leads with the benefit, not the device: clean air and water as a quiet form of everyday wellbeing. “I am an Airmaker” turned this into a personal commitment to health and technology, driven not by fear but by a positive motivation for the better. One overarching brand narrative covers all products and features.

Result

+22.3% overseas revenue (incl. Europe) 2025

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