WOLF-EIKE GALLE

2017+ Wiesmann (brand relaunch)

Project

Wiesmann built handmade sports cars with a passionate following, until production came to a halt. The challenge was to bring a dormant brand back to life, win a new generation of buyers and prove that a small German manufacturer can still compete in the age of electric performance.

Approach

A brand relaunch that builds on Wiesmann’s heritage of craftsmanship and the iconic gecko, and moves it into the future with Project Thunderball, an all-electric roadster. It defined the brand’s new story and tone, and created anticipation long before the first car was built.

Result

Sold out: first production year of Project Thunderball

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