2011+ Clariant (new brand design and platform)
Project
With the acquisition of Süd-Chemie, Clariant became a new company: larger, more diverse and focused on specialty chemicals. Its brand still reflected the past. The challenge was to create a brand design and platform that unites different businesses and cultures under one identity.
Approach
A new brand design and platform built around appreciation as the brand core: value creation through respect for customers, employees and the environment. It gave Clariant a new visual identity and a shared set of values that guided the company’s transformation and its communication worldwide.
Result
+8% revenue 2012
