2019+ BAYER (reputation management campaign)

Project

After the acquisition of Monsanto, Bayer faced intense public criticism and a growing loss of trust. The challenge was to rebuild the reputation of a company whose science helps millions of people every day, but whose public image was increasingly shaped by litigation and controversy.

Approach

A reputation management campaign that moves the conversation from defence to contribution. It shows how Bayer’s science improves health and nutrition through concrete, human stories, and gives the company a credible, consistent voice towards politics, media, employees and the public.

Result

+40% brand value 2021–2025, despite ongoing litigation

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