WOLF-EIKE GALLE

2025+ Bitpanda (new brand narrative)

Project

Bitpanda had outgrown its crypto origins and become a leading investment platform that also offers stocks, ETFs and commodities. But its brand story still spoke mainly to early crypto adopters. The challenge was to build trust with a much broader audience without losing the pioneering spirit that made the brand strong.

Approach

Turning Bitpanda from a technology into a lifestyle and a mindset. With “Fast-track your financial freedom”, a new understanding of investing became the core of the brand narrative, combined with a strong new visual language: a green world that symbolizes the empty canvas to invest and grow in.

Result

+16% revenue 2024–2025

+25% registered users 2024–2025 (from 5.9 to 7.4 million)

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